Spotlight Tour: New Era Cap Company
The Buffalo branch of the Federal Reserve Bank moved to its new location on Delaware Avenue in 1956, where it operated until the branch’s closure in 2005. This monumental building was then purchased by New Era Cap Company, a proud local company with a fascinating history of its own, to use as its corporate headquarters and flagship store. On this Spotlight tour, we will see the vestiges of the Federal Reserve Bank inside New Era’s offices, including the vaults and the bay where secured trucks transported cash to and from the Federal Reserve and local banks. This building is an outstanding example of adaptive reuse, as it was creatively repurposed to accommodate its new use while maintaining its historic significance in Buffalo’s banking history.
This tour will also shine a light on the story of New Era itself, including its origins south of Buffalo and how the company became the official manufacturer of caps for Major League Baseball as well as other sports teams both at the professional and college levels. Today, New Era is a global brand that is associated with Buffalo around the world, including as the namesake of New Era Field, home of the Buffalo Bills. Join us on this tour to learn more about this company and their remarkable transformation of the Federal Reserve Bank into their headquarters.
Meet in front of New Era Cap Company at 160 Delaware Avenue, Buffalo, NY 14202. Street parking is available on Delaware Avenue and surrounding streets (street parking is free after 5 PM).
- Space on this tour is limited, and reservations are required.
- This tour will be approximately ninety minutes in length.
- Interior photography is allowed.